By not being evidence based in its reporting. It apparently happened to the British Medical Journal (BMJ). BMJ settled with Dr. Matthias Rath for £100,000 under the offer of amends procedure. The libel action was over a BMJ news story alleging that Dr. Rath improperly pressured parents to refuse treatment for a 9 year old boy, resulting in his death.
What’s ironic is that this is the second time BMJ, widely regarded as a scholarly journal and a champion of evidence based medicine, has been called out for faulty reporting. The other instance occurred in 2005 when a BMJ news story alleged that damaging drug company documents “went missing” in a product liability case. Following a complaint from the company BMJ, after investigating the matter, issued a correction and apology.
Via Kevin M.D.