Pseudoscience is rampant in the field, and AMMA has had enough.
Their position is outlined here. Fringe methods are rampant in the massage community and take up between 20% and 65% of the curriculum in message schools. According to the document “Some subjects taught in massage schools and practices of the general massage community are so extreme in nature as to constitute health care fraud.” Among the methods condemned by AMMA are metaphysical practices such as Reiki, Polarity Therapy and Therapeutic Touch. Others mentioned are those that have no rationale in known physiology such Myofacial Release.
Now why don’t the American Medical Association, the American College of Physicians and the Association of American Medical Colleges have the courage to take a similar stand?