Monday, February 07, 2011

If you're more interested in getting your paper cited by the New York Times than by UptoDate

---you might try this trick:

It's always interesting the see the incredible media buzz a so-called "scientific study" can receive if its release is timed to some upcoming predictable news event. This weekend's story is, of course, Superbowl XLV.
Just in the nick of time came this study entitled "Role of Age, Sex, and Race on Cardiac and Total Mortality Associated With Super Bowl Wins and Losses" published online in an online publication called "Clinical Cardiology" on 31 January 2011.

Aside from the matter of timing the study had several flaws that Dr. Wes pointed out. But no matter. It got the job done. The popular media were all over it in no time.

It reminds me of similar instance in which years old data were dredged up and published just in time to weigh in on the debate surrounding Bill Clinton's impeachment.

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